Masthead - the title (the bit at the top of your magazine)
Strap line - strapped across the front page to sell/promote a feature
Cover mount - a gift mounted to the cover
Sell lines/sky lines - labels on the top/bottom of the magazine.
Main artist credit - the main artist's name (usually with picture) on front cover
Main image - main image on the front page
Cover lines - labels on the front cover saying what will be in the magazine
Left third - the third that will be seen on the shelf edge
Barcode - contains information for retailling
Issue number - the issue of the magazine
Leading - the space between lines of text
Tracking - the space between letters of text
Modes of address - how the image makes contact with the reader (direct/indirect)
Representation - the construction of reality
Stereotyping/ Typecasting - representing popular rather than accruate images
Web address - the website address of the magazine
Mise en scene - the props, lighting, costumes etc that are used
Lighting - an aspect of mise-en-scene used to create mood
Angle - the angle at which a photograph is taken
Composition - the elements that make up a shot
Caption - a written line at the bottom of an image to fix meaning
Anchoring - using captions etc to fix the meaning of an image
Connotations - the social, personal and culutral meanings associated with signs
Conventions - the features that are used in a text
